The Challenge
Three is one of the UK's biggest phone network providers and their members on our platform would be a huge milestone. Bringing in a over 10 million user's potentially to our service meant that we had to make sure this experience was thorough and precise.
This project focused on designing a native experience for the Three member base that could clearly onboard users, clearly explain value and build confidence on how our service works while also allowing them to redeem off their Three mobile bill. This had to be done within the Three app which meant that we had the constraints of using another companies designs system to effectively achieve something their user base would be used too.
What does success look like
It was important for this project in particular to not only align with my product manager but also to align with Three's product team to make sure we established core design principles for the new experience.
Designing under constraints
Using another design system came with restraints and constant component reviews with the design team over at Three. These were important to make sure that the designs worked and felt like a natural extension of their platform.
Meetings with their team where they would review over the designs and approve or deny components we customised was almost constant through the process, but was vital to keep all parties aligned before we went into the process of building with engineers.
AI
AI helped me quickly prototype variations of messaging, edge cases and entry points that respected our partners design system while still clearly signalling Airtime’s role. This allowed faster alignment with internal stakeholders and external partners before committing to detailed execution.
AI also helped reduce iteration changes and improve alignment across both companies while working within tight constraints and limited control over the final product.
