some companies that match the brand Friday Knights are brands that have a certain image in the media for being seen as the new fashion houses of the streetwear world. These are brands like Off white, A-cold-wall, Rhude, Palm angels and many more can also be named in this new age of Luxury fashion.
After competitive brand analysis i have noticed that, you can almost feel the tone of voice they are trying to portray through their online services. It seems as most brand use the colours black and white for the design palette. This being the case most probably because it is easier to keep a consistent simplistic design aesthetic, it also easily relates to luxury for customers.

The brand Friday Knights, is a brand that wants to be within the luxury streetwear world, with high quality fabric pieces. Their ethos is the idea of being curious of the world, by not really conforming to the norms and being a knight in shining armour if need be.

Target audience 

between the ages of 21-30 
high amounts of disposable income 
fashion head / sneaker head inspired
uses social media heavily
most likely into music genres such as hip hop, rnb, uk based designs 
Take aways from questionnaire 
one key take away is that people tend to put the idea of luxury street wear and streetwear in the same category 
a lot of people seem to know the brand Off white, due to Virgil Abloh being a massive part of the brands come up.
50% of the people i asked said they would purchase from a luxury streetwear brand, with the ones that stated ‘No’ stating they wouldn’t do so due to the price 
with 43% stating they would spend over £200 on a piece such as a T-shirt
25% stated Off White was their favourite luxury streetwear brand. This was the case because they felt it had great quality pieces, but also made sure their brand was perfectly represented within social media too.
I decided to put together a set of interviews from the people I felt answered the questionnaire effectively. The questions I asked were relevant to the fashion industry on a whole and how they felt a Luxury streetwear brand was holding up in that scene.
I asked about…
How long they think streetwear will be able to last in the fashion industry
What made them so interested in streetwear compare to other styles of fashion
If they think about the price when buying pieces
...Among other questions
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