Red Stripe beer has always been a brand worth talking about. They have a great taste and even more greater brand loyalty. I think a beer as well known as Red Stripe could do with a new powerful look to bring its classic beer into a new light. This concept for packaging and print advertisement, is to give it a "We're cool and we're classic. We're Red Stripe." look while trying to also not stray to far away from what red stripe stands for.